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As I’ve stated on my Value-Saving Concepts Farm Enterprise Assist mini web site, and in addition in a lot of my earlier write ups, I’ve gained distinctive perception into the enterprise of catfish farming as it’s achieved right here in Nigeria. I’ve moved round rather a lot inside Lagos particularly, visiting varied farms in locations like Iyana Ipaja, Egbeda, Ojo, Gbagada, and outdoors Lagos, extra just lately,in Akute – Ogun State.
Throughout my interactions with the farm house owners, I sometimes ask the identical questions on operational practices getting used, farm output achieved, bills incurred and so on. My goal is at all times to ascertain how environment friendly and worthwhile the person operations are. Time and time once more, I’ve discovered that the majority of those farm house owners are merely focussed on doing what they do in the identical mechanical method they’ve at all times been doing them. Little or no effort is made to spend a while THINKING about learn how to function extra effectively – particularly with a purpose to scale back the time, effort, cash and labour wanted to provide – and promote – the identical output inside a manufacturing cycle.
However instances are exhausting. Enterprise is hard. Prices have risen. To proceed to revenue, it has turn into much more crucial in the present day, for EVERY enterprise to discover methods of LOWERING working prices, whilst they keep or probably INCREASE output. That’s the reason IDEAS – NEW IDEAS – about learn how to higher run the enterprise MUST be routinely solicited, and explored virtually, with a view to bettering the best way we work, in order that the enterprise can carry out higher.
However there’s something much more compelling: SELLING. That is the last word goal of a enterprise entreprise, which if NOT actively pursued may result in its eventual demise. Till you get PAID CASH in your services or products, you will have NOT achieved enterprise profitably! And that applies to ANY enterprise. I needed to say this on the threat of stating the plain, as a result of it appears so many enterprise house owners typically neglect this necessary FACT.
In reality many individuals appear to go about their companies focussing extra on DOING the technical, manufacturing associated facets, and sparing minimal thought for the SELLING half. But, should you should not have prospects READY and WILLING to half with CASH to get your services or products, ALL your technical, manufacturing associated understand how and abilities quantity to nothing! Your checking account can be empty!!
It is a message that must be drummed into the heads of many Catfish Farm (and different enterprise) house owners out right here. I’ve been repeatedly contacted by individuals who appeared extra focused on TESTING my data of learn how to “inject” catfish or “strip” them of eggs, than they have been in listening to my virtually examined concepts, as an example, about how they’ll rear daphnia in glass tanks to feed their catfish fries as an alternative of losing time/labour scouting for soiled swimming pools of water on completely different streets, to reap wild daphnia from – or worse, feeding their catfish fries completely with costly Artemia.
I typically surprise if it ever happens to them that in the present day, nearly ANYONE – even the unschooled – could be taught to independently perform just about all facets of breeding and rearing of catfish for industrial manufacturing. Is it not apparent from the speed at which seminars, manuals and VCDs educating the topic now abound in varied areas (with adverts showing in mass media like newspapers, and so on)?
The reality is we’ve got lots of people engaged in producing catfish in several methods, at varied scales of operation out right here in the present day. The PROBLEM nonetheless, is that only a few, if in any respect any, are doing it by following any examined or confirmed customary working process that ensures constant output of high quality product. Worse nonetheless, and which is the POINT of this writeup, is the close to TOTAL lack of consideration to creating dependable methods for FINDING GOOD patrons for the ready-to-sell catfish, be it fingerlings, juveniles or desk sized ones.
This latter level explains why in my discussions with many homeowners, they sometimes complained of being annoyed by the very exploitative presents made by market ladies who come to purchase their harvested fish. The tales of woe they’ve informed me, about how these grasping merchants reap the benefits of the farmers’ must get the “prepared” fish out of the ponds, to purchase them at very low costs (and later promote at most revenue) are coronary heart rending.
Every time I’ve been informed about this downside, I’ve responded by telling the farmers to take private ACTION to search out BETTER patrons, in order that such merchants would NO LONGER really feel farmers haven’t any different. That is the place farmers must make use of CRITICAL THINKING abilities. The farmer wants to consider methods to search out different individuals who will need his fish produce, and who can be ready to pay what they’re price!
In case you might be questioning how the farmer will obtain this, I provide some concepts primarily based on my private experiences and observations.
For desk measurement, able to promote catfish: The farmer might want to search for beer parlours, eating places and bars, resorts, motels, leisure venues, occasion organisers and so on who might have common or periodic provide of catfish in bulk portions at good costs. Such patrons usually tend to provide rewarding costs, in comparison with the market ladies. Really they WILL provide higher costs – I say this as a result of I’m conscious of the costs a few of them purchase from the farmers that provide them.
The problem is for YOU, because the farmer, to speculate cheap effort and time into finding and approaching them with a gorgeous provide. The ensuing relationship can be mutually helpful: they get bulk buy of fine high quality catfish at AFFORDABLE costs. You get dependable, TIMELY and common gross sales outlet in your catfish at PROFITABLE costs that allow you STAY in enterprise for the long run.
Related considering will enable you discover higher gross sales shops for fingerlings, should you select to take action.
You’d ask your self questions like this: Who else would wish or can use this catfish product, aside from these I’m already coping with? The reply will lead you in the direction of securing extra doubtlessly rewarding gross sales shops for your corporation.
You see, if you don’t GO OUT and actively recruit potential bulk shopping for prospects in your harvested catfish, to the extent that you’re at all times in a position to unload no matter you produce, at a worthwhile worth, your corporation will endure. I’ve seen farms with spectacular trying LIVE catfish produce, however with no thought learn how to get sufficient patrons for them. And the house owners simply sat there – complaining lamely!
Very often, these house owners attend the coaching and learn to rear the fish efficiently. However their trainers (asuming they knew!) would have “forgotten” to advise them on learn how to get their produce bought!! The enthusiastic startups would thus launch out assuming patrons would come down in giant sufficient numbers to empty out the ponds, at harvest time. When this doesn’t occur, they’re pressured to proceed spending cash feeding the mature fish – inevitably growing their value of manufacturing.
My argument is that these farmers ought to have began searching for – and notifying – doable patrons some months BEFORE the fish turned due for harvest. That method, they may even have gotten some intending patrons to e-book for the fish upfront.
A enterprise that’s NOT making gross sales will DIE. Producing (or retailing) good services is sweet, BUT of a lot GREATER significance, is the hassle you place into discovering the RIGHT sort of patrons for them, who can pay you profitably. In essence, I’m asking you NOT to cease at priding your self on the truth that you understand how to make a great product or ship an incredible service. Spend MORE QUALITY TIME THINKING of learn how to discover individuals who WILL PAY YOU WELL to get YOUR good product or nice service. In case you fail to do not less than that, you threat FAILING financially, in that enterprise of yours!
Word that the strategy I’ve described above is what I’ve used efficiently for years now, to spice up gross sales of my very own services. It’s primarily based on my expertise primarily based understanding, that ONE good paying shopper is best than ten (10) miserly and/or exploitative ones. It may be utilized to ANY enterprise, with equally efficient affect. Name me on 234-803-302-1263 if you wish to be taught extra about how you need to use this strategy or technique to search out BETTER paying prospects for your corporation.
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Source by Tayo Solagbade
